Targeted advertising has ensured that almost every time I open a social media app, there’s a post telling me how I can make oodles of money in a short amount of time, just by starting a blog. The accompanying image is usually of a young woman beside her adoring husband or children. And while there are certainly successful blogs out there that are a source of income for their authors, the vast majority of blogs do not fit under this category.
So that begs the question, if there isn’t a direct monetary reward, why blog? Why do I blog, and why should you?
- To Keep in the Writing Habit
I don’t know about you, but when I don’t have a specific project I’m working on (and sometimes even when I do), it can be difficult to make writing a part of my regular schedule. Blogging can help to fill in those gaps, and help you exercise that writing muscle. And even when you are in the middle of a project, it can be helpful to step away and write something of a different nature. For example, when I’m deep into working on my dystopian novel, it’s very enjoyable to take a break and work in the creative nonfiction genre for a while.
- Artistic Expression
Most blogs are a combination of written word and photography, with content spanning social media in addition to the blog site itself. I’ve loved getting to stretch myself creatively and take photographs to accompany blog content. It’s a great way for someone such as myself who loves photography but doesn’t want to pursue it professionally to have some fun with my iPhone. And lets face it – sometimes I scroll through my own Instagram feed just to let the lemon yellow aesthetic cheer me up.
- Life Updates
Sometimes it can be difficult to keep up with everyone in your life, especially if you have friends and family who don’t live close by. I’ve always loved the intimate snapshot of people’s lives that a blog can provide, especially when they’re people I don’t get to live life alongside. Blogs can function quite well when you’re not afraid to get personal, and tell people what’s happening in your life and how you’re growing and feeling. There are definitely people out there who can relate to your life experiences.
- Personal Portfolio
While my blog began as a fun, personal project, there is the potential for more. A blog can function as a collection of writing pieces on various subjects, and be presented as an extra-curricular activity to potential jobs, internships, and schools. Taking time out of your life to write about things that are important to you, and cultivate a dialogue with readers, shows that you’re willing to invest in your passions.
- To Have Fun
Over the years, I’ve started a few blogs that died after embarrassingly few posts. My heart just wasn’t in it, and I started those blogs with little to no vision of what I wanted the project to be. When I started Of Life & Lemonade, I’d spent time cultivating the idea, and waited until I was ready to actually put in the time and effort. The result has been a blog that I truly enjoy running. I have fun writing posts and sharing them with you all. And when blogging becomes something fun, instead of a drudgery or obligation, then you’ve truly discovered a worthwhile pastime.